For example, apparel brand Levis shared plenty of Instagram posts about the 2018 U.S. midterm elections: And it doesn’t need to be a serious topic like politics.

So the more you’re asking of contestants, the bigger your prize should be.Also consider whether to offer just one prize, or multiple prizes. The only thing I would add would be the timezone. After all, it’s those repeat customers that make up most of your revenue.

Had they put a limit on the contest for “the first 5,000 people,” they could have controlled their exposure and liability.Want to improve your engagement and sales with YouTube? Then, contact the winner to share the good news and arrange the delivery of their prize.Lastly, announce the winner on your Instagram Feed and stories, and be sure to tag the winner!Use Boosted to create stunning videos in 3 min or less.Make brand-boosting videos in 3 min or less with Boosted
In this next example, the ice cream brand Ben & Jerry’s created an Instagram post for Oktoberfest in which they recommended beer and ice cream pairings! When it comes to holiday marketing, don’t put all of your eggs in the Christmas basket. You can read the Your post can be a still image of the item you’re planning to giveaway, or an illustrative photo, or text on a background. Also make sure no one else is using it.Hashtags for campaigns can be longer than usual but should be easy to recognize and spell.

Hosting an Instagram giveaway is a great way to drive brand awareness and attract more customers into your marketing funnel. For a chance to toss their name in the ring for an From the simple to the elaborate, there are various ways to set up an Instagram giveaway.

And don’t forget to follow your usual Instagram best practices, like Not sure which type of giveaway to run? Don’t give away an iPad just to get traffic; it won’t bring in quality participants who will actually benefit your business. When using contest requirements to “tag a friend in the comments,” as in the post above, your existing audience does the work of sharing your content with their friends. Build Followers with a “Follow Us” Multi-Winner GiveawayIn exchange for entry into the giveaway, hosts will often ask participants to follow their profile. Create a compelling and colorful Feed post announcing your giveaway, and state the rules of the contest in the caption. So, if you want a popular Instagram account, running contests is a great place to start. This simple giveaway allows participants to add a photo right in the comments.This giveaway is offering tickets to a OOAK Show (One of a Kind) as well as a OOAK necklace from this business’ booth. The campaign hashtag should be exclusive to that individual campaign.

Those who enter are interested in the wares this business has to offer, making them prime candidates to visit your store or booth and make a purchase.By asking participants to post a photo with your branded hashtag, you’ll not only be collecting user-generated content to use for further marketing, you’ll boost brand awareness and help increase your business’ discoverability.
Offer a giveaway of related swag or products. You don’t need a huge prize to run a successful giveaway.The obvious choice would be to give away one of the items or services your business sells. If you’d like the contest to be open to anyone but don’t want to cover international shipping costs, you can add that international contestants are free to enter but will be asked to pay for shipping if they win.Will you pick one at random, or judge each entry and choose the best one? By giving away a prize to those who have already made a purchase, pre-ordered your new product, or have tagged you in their post, select a random loyal customer as your winner.Launching something new?

A simple post with the words “Giveaway alert!” or “Contest time!” can attract engagement faster than my golden retriever can sneak off with my favorite shoe (really fast).Did I mention how simple it can be to set up a giveaway?

In the realm of marketing, the word engagement gets tossed around a lot. If they enter to win it, there’s a good chance they’ll be a potential future customer.If you’re planning an event that is weeks or even months away,  how do you keep your audience interested and excited?

Your hashtag could also be something simple like #[your brand]giveaway.How long should your contest run? It’s a win win for everyone involved.Use a contest or giveaway to drive traffic to a website, landing page, blog, or online store. With regular post interactions, the Instagram and Facebook algorithms will show your content to more of your audience, resulting in more engagement and brand exposure.Give a little something back to the audience that helped you reach your goals.

Get people to sign up for your email list? Your first contest may only get a few participants.


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