I am 24 so I walk the line between Gen Y & Z, but I relate to my younger sister on a lot regarding tech use and career expectation. While still in their late teen and early youth, this segment is keen about e-commerce and online shopping opportunities. Why or why not?
One in nine Gen Yers has a credit card co-signed by a parent. Besides, the latest generation of digital natives do not have patience of stories without room for participation.
Before we delve into the specifics on marketing to post millennials, let’s first understand some traits of this newly emerging generation.Can you imagine a toddler could put you to shame? They suffer from FOMO (fear of missing out) more than millennials, so being culturally connected is critical. Upon touching it, the Shrek would pop out and fill the screen. Refered to as Digital Natives.
Despite low incomes (pocket money), Gen Z spend more income online compared to gen Y. According to a study by Forrester, generation Z supersedes generation Y when it comes to taking pictures on mobile, music and video streaming, receiving text alerts and while looking up for directions.Despite this frequent usage, when it comes to purchasing products, 40% of Gen Z does so at least weekly compared with 49% of Gen Y.A similar disparity appears in researching for products on mobile, 61 percent of Gen Z does so on mobile at least weekly compared to 66 percent for Gen Y.We know for a fact that they are spending more time on mobile yet generation Zers are hesitant to make purchases online. Generation Y vs Gen Z – Subtle Differences Between Today’s e-Commerce Consumers© 2019 ARPATECH (ADVANCED RESEARCH PROJECTS & TECHNOLOGY) Generation Z is currently hooked to snapchat and Instagram due to its playful nature. Realistically, the name Generation Z is a placeholder for the youngest people on the planet. Social
Marketers have noticed they they are easy to engage in e-commerce promotions and discounts but they still lack the buying power in comparison to millennials.They are quick in sifting through information which means bad news for marketers. That’s the most important part. However, the approach to targeting with a campaign can yield varying results. The verdict is still out on where the Millennial generation ends and Generation Z begins. Near the release on the Shrek movie, the visitors to yahoo’s mobile home page saw the top of Shrek’s head near the bottom of their smart phone screen. While the idea itself is profound, the addition of snapchat artist Michael Platco really boosted the campaign. A Digital Marketer focusing on Social Media Marketing by profession, exploring diverse avenues and ventures in tech while honing entrepreneurial skills. Gen Z: Gen Z is the newest generation to be named and were born between 1996 and 2015. Let’s explore more about this generation and how are they different from millennials.Millennials were hooked to social networks, Generation Z doesn’t want to be tracked, preferring Snapchat, Secret, or Whisper to communicate.Despite low incomes (pocket money), Gen Z spend more income online compared to gen Y.Unfortunately, millennials and post millennials cannot be lumped in the same group. I’m also working on a BIG project with my friends right now which I’m very excited about. Also, if they see a social craze gaining momentum, they will hunt down the source of origin and would want to be a part of it. Some studies start Generation Z as early as 1993 and others as late as 2000. Generation Y are less brand loyal and the speed of the Internet made them flexible and changing in their fashion, style consciousness and where and how it is communicated with.
In comparison to millennials, generations Zers have a further shorter attention span. They represent a socially-savvy segment of people which means word-of-mouth marketing really gets to them.