Resources Let’s dive in!This is because Instagram has a lot of rules and guidelines in place to ensure they’re released from any liability in case any party doesn’t follow through with their end of the deal.Here’s a quick summary of the most important points in Instagram’s contest rules:So you’re ready to start planning for your Instagram contest. What is your question about? That means you have the opportunity to be as creative with your contest concept as you’d like. Solutions Business Email Tell users who want to enter to win to post a photo on their personal account and use the specific hashtag you designate (so you can find and note the entry). Platform Industries Last Name
Sprout Social on Twitter If you’re hosting a contest like this that doesn’t require a lot of rules, then it’s best to display your rules in the caption of your Instagram image.Here’s an example of a multi-step Instagram contest hosted by Fashion blogger Mary Summers-Hafner has a more involved set of rules and disclaimers that she included in the image caption.The caption outlines the requirements, deadline and when winners will be announced. If you’re not sure what type of hashtags to use, here’s a good list to start with:Raw Threads uses their company name as a hashtag for contests.Hashtags aren’t just for tracking entries. First Name
Choose your contest type, and then plan, build and execute it for optimal results. {{#validation_errors}}{{summary}}{{/validation_errors}} You want this to be specific to your target audience, and not something that anyone would want to win.For example, a cash prize or an iPad or iPhone could apply to anyone, whereas a gift card or product from your shop would appeal only to the people who would buy from you anyways. Create an Amazing Graphic, Photo or Video. In fact, you should Instagram’s broad promotion guidelines give you the freedom to create and host giveaways without a lot of hassle.Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Someone from our team will contact you shortly.Your message has been sent. Users can tag as many friends as they like in order to get even more entries.Then, those users are likely to enter and tag some of their own friends, creating a ripple effect of awareness around your contest and brand.You can also host a tag a friend Instagram contest in order to ask your followers to nominate someone who deserves a prize, like in this example below, run by In this example, they asked followers to tag a doctor, nurse, grocery store worker or another essential worker who has been going to work non-stop through the This is a great way to thank people who have been working hard to help others, as well as grow your customer base at the same time.If you’re looking to put together a campaign around gathering Ask your audience to share a photo onto their feed using a specific hashtag or tagging your business so that you can easily find all of the entries in one place.Not only does this reward your customers for helping you out, but it gives you an entire arsenal of user-generated photos to share on your feed for future content planning.Another great way to broaden your audience is by collaborating with a similar brand involved in a contest together.If you go this route, users will then have to follow each brand going in on the contest together in order to enter. If your contest was a success, consider adding regular contests and giveaways into your social media strategy.Now that you know how to run a contest on Instagram, it’s time to get started. Here’s an example of what this might look like from Many influencers also host collaborative giveaways like this, meant to help their followers discover new brands and bloggers, and vice versa.While Instagram contests are all about giving back to your audience, there are important benefits for your overall Instagram marketing strategy too: brands can garner a lot of attention and generate a bigger audience through them as well.It’s super easy for users to share posts to their Instagram Stories, so asking for something like this as an entry isn’t asking too much of your audience, and can be a great way to spread the word.Now that we’ve covered a few great Instagram contest ideas, let’s take you through a quick step-by-step guide on how to actually run your contest or giveaway.Before anything else, you need to make sure you define the Are you trying to engage your audience more in your content? {{^validation_errors}}{{message}}{{/validation_errors}} The right combination of hashtags will give your contest the exposure it needs to succeed.Just because you’re hosting your contest on Instagram doesn’t mean you can’t promote it elsewhere. Sprout Social on LinkedIn Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.
They also help boost the exposure of your content to the most relevant people for your brand. Subject Subscribe to our newsletter and get social media resources sent to your inbox. Business Email Are you aiming to generate a larger following?
Instagram’s Lack of Endorsement. {{^validation_errors}}{{message}}{{/validation_errors}}