You might have a limited budget and want to aggressively go after paying customers.Or maybe you want to reach people earlier in their decision making process to lower the Cost Per Lead you’ll eventually get.The point is, you have to think through how these AdWords campaigns are going to be set up, and which part of the funnel they’re going to target, before you can dive into the details of creating an ad.So, what does it take to write a great Google ad? Restricting any wasted piece of your budget and instead putting it behind the stuff you can already see is performing well.That will give eventually give you a way to compare profitability per keyword.For example, if you’re consistently showing up in the first position, you might actually get away with decreasing your budget a little bit at a time in order to bring down your Cost Per Lead (while still showing up at the top).Whereas if you’re showing up in positions 3-4, you’re probably not getting very many clicks. First of all, pause the AdWords campaign, so it doesn’t start running just yet.If you click on the campaign, you’ll see that inside of the campaign, Google automatically created an ad group. The Hubspot blog has a great post written by Amanda Sibley that can help a Google Ads newbie curate a list of reasonable keywords, create campaigns and ad groups, and set bids.
But each person is looking for something different. If you send 1000 people to your landing page through AdWords and convert at 1%, you’ll make $1000 with a $100 product. They care about their users so much that they’d rather show them a more relevant and better ad by someone who pays less, because that keeps users coming back to Google.None of these things matter, though, if you’re not getting conversions. Selecting keywords (and their match types). Even though they’re related, one is obviously a much better fit. It can help you The Adwords marketplace works as an auction. Of course you would!Make sure that you’ve done everything possible to convert visitors, before starting to advertise. This is the green link displayed beneath the title. But the other side of the coin is your landing page — or the place people will go once they click on your ad.The landing page itself also needs to be user friendly. )Now you’ve fixed the page. OR it could mean a term you’ve come up with to describe what you do (think: HubSpot’s coining of ‘Inbound Marketing’).These terms will help you net easy conversions from people who’re already looking for you by name.The downside of that, though, is that we’re talking about a pretty small market in the scheme of things. Unless you use a tool like All you have to do is copy and paste a script on your website (similar to the AdWords one above).And then you can set the phone number on your site as the ‘swap target.’Now, a brand new phone number will be assigned to each visitor, following them from page to page.That way when someone does call, you instantly know what ad campaign sent them to you in the first place.Congrats, you just set up your first AdWords campaign!Google will first review your ad, before it starts showing it to people. Keep your bids set at Manual CPC to make sure they don’t automatically raise or lower without you realizing it.Let’s say you want to reach the most amount of people possible. So you’re going to need to add keywords from both the middle and top of the funnel, too.These should be the same topics that you’ve already identified in your For example, “marketing automation consultants” might be too small of a market. Before using Google Ads Editor, review your settings in Tools > Settings (Windows) or Google Ads Editor > … This same thing happens, though, in a campaign when you’re using keyphrases like:This time, they’re all pretty relevant. It’s the #1, go-to strategy I recommend most of the time…SEO + content is powerful. Then, create more ads and start building your first ad groups.
It means your page, for whatever reason, sucks.
You can make changes to “Expanded text ads” and “Expanded dynamic search ads”: