A good payment history. A good payment history. This policy applies to advertisers using Customer Match for campaigns on Search, Display, YouTube, or Gmail.If you want to start using Customer Match and you meet the requirements above, you’ll need to contact your assigned account manager to request access to Customer Match.If you’ve never used Customer Match and don’t have an assigned account manager, your account is currently ineligible to use Customer Match, even if it otherwise meets the requirements above. Google Ads released the Google Customer Match feature in September 2015.
It is … It allows advertisers to create PPC ads to target prospects on Gmail, Search network, Display network, and YouTube using the user’s email addresses, phone, or physical address.
How it works. Targeting existing customers is one of the most efficient … If there's a match, Google adds the corresponding Google account to your Customer Match audience (Customer list).Reach people who gave you their contact information To use Customer Match, your account must have: A good history of policy compliance. If you upload a If a user record doesn't match, Google may still use it as part of policy compliance checks, but Google won't otherwise use it for Customer Match or any other Google product. These policies also apply to remarketing with Customer Match.Additionally, you can't use data from your Customer Match campaigns to identify sensitive interest categories related to your customers. You create a customer data file based on information shared by … The matching process can take up to 48 hours.After the matching process and policy compliance checks are complete, your data file is marked for deletion.You can also start targeting similar audiences on Search, YouTube, and Gmail, if your Customer Match audience meets the eligibility requirements.Google keeps track of the email addresses and phone numbers for Google accounts and the corresponding hashed strings for those email addresses or phone numbers.After you've uploaded your customer list of email addresses and/or phone numbers, Google Ads will compare each hashed string on your Google joins hashed name and mailing address data for Google accounts to construct a matching key.After you've uploaded your list with hashed customer names and addresses (don’t hash zip and country data), Google constructs a similar key based on your data and then compares each key on your customer list with the keys based on Google accounts. When implementing Customer Match, keep the following points in mind: It takes 6 to 12 hours for a list to be populated with members, so you'll most likely see an "In Progress" status (on the Google Ads UI) if you upload to … Step 1: Head to your Shared Library. This article provides details about the data matching process for Customer Match and how Google Ads processes the files you upload.Only the private customer data in your file (Email, Phone, First Name, and Last Name) will be hashed, Country and Zip data won’t be hashed. In order to target ads to your customers, the Customer Match data you upload must be formatted correctly. This article provides details about the data matching process for Customer Match and how Google Ads processes the files you upload. An announcement will be made when the application process becomes available.When using Customer Match, you may only upload customer information that you collected in the first-party context—i.e., information you collected from your websites, apps, physical stores, or other situations where customers shared their information directly with you.If you are participating in a Customer Match beta program, please reach out to your Google Ads representatives or Google Ads customer support for more information about the specific requirements of that beta.As defined under the Personalized advertising policy principles applicable to remarketing, advertisers can’t use sensitive interest categories to target ads to users or to promote advertisers’ products or services. To use Customer Match, your account must have: A good history of policy compliance. Sell only to your customers on Google Ads Customer Match lets you target ads to your customers using the data they share with you. You create a CSV file including customer data and upload it into Google Ads to incorporate this targeting into your campaigns.. To successfully use your customer data file, it’s important to ensure that you format your customer data file correctly.. Customer Match is not available for all advertisers. Setting Up Customer Match for Search. In the future, we’ll offer an application process for advertisers who meet these requirements and want to request access to Customer Match.